The Countrywide Hockey League struck advertising and marketing gold when it held its first Wintertime Classic in 2008. The annual outdoor game played on New Year’s Working day has turn into the have to-view occasion of the period, earning praise from each die-difficult and relaxed hockey fans alike.
This year, the NHL and NBC, the tv broadcaster for the match, are using an further phase to encourage the sport. The two not too long ago announced a partnership to integrate the game’s broadcast with a social media campaign, in a go that could advantage the two companies.
“We are managing the social and broadcast integration to take a look at the performance and look at the data,” Michael DiLorenzo, senior director of social media marketing and technique at the NHL. “It ought to develop our Fb Fan foundation, since people should ‘like’ the web page to play. 스포츠중계 will create a window into the function for individuals who may possibly not be in front of the television.”
The idea is to get even more fans tuned in and engaged with the game, according to the social media consulting company that is managing the marketing campaign.
Many “observe and earn” contests will be featured prominently on both NBC and the NHL’s Facebook and Twitter web pages. Contestants that are fans of both on Facebook or Twitter followers will have a opportunity to acquire possibly a Honda CR-Z auto, or trips for four to equally Universal Orlando Studios and the approaching 2011 NHL All-Star Recreation.
Equally the NHL and NBC are not new to this sort of social media campaigns, but this is the initial time they have collaborated on a single.
Commencing December 23, NBC will start having picture submissions from followers of its Facebook website page. A number of of the photos will be picked to air for the duration of the game. The community will also advertise the social media campaign during the day leading up to the sport, these kinds of as in the course of the Rose Bowl school soccer game.
The NHL has prepared its first marketing Tweet for December 31. Throughout the recreation, the NHL may ask fans to retweet messages and the 1st to reply will win a prize.
This calendar year will be the fourth installment of the Wintertime Classic. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Field, normally the house of the Nationwide Soccer League’s Pittsburgh Steelers. Other Wintertime Basic areas have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.